The Importance of Social Media

5-7 years ago only major corporations had the technology to reach and communicate with their target audiences. In today’s world, Social Media platforms like Facebook provide small businesses with the opportunity to communicate directly with the customer. Engagement Positive engagement with the customer base can really lead to an improved reputation. Social allows brands and […]

16 Entrepreneurial Books that Will Lead You Toward Success

As Harry Truman once said, “Not all readers are leaders, but all leaders are readers”. As an entrepreneur, it is vital that you are constantly seeking resources to learn from, whether this be through mentors, online resources, or the traditional route… reading! It’s not a secret that entrepreneurs have to be strategic with their time. […]

12 Tips to Increase Your Social Media Engagement

Do you often wonder how you can increase your social media engagement? Don’t worry, we’ve all been there. Today, more than 500 million Instagram accounts are active daily, so how can you make your brand stand out? Thankfully, Adapting Social is here to save the day and provide a roadmap to social media success using our 12 insider tips to increase your social media engagement!