In the world of marketing, 18 years is a lifetime. It’s enough time to see trends come and go, technologies evolve, and agencies rise and fall. But for Adapting Social, our 18th year has brought a milestone we will never take lightly: we have been named one of AdAge’s “Top 10 Best Places to Work” in the nation.
Out of thousands of firms across the country, we are honored to be recognized for the culture we’ve built together. This isn’t just a trophy on a shelf; it’s proof that if you never give up, surround yourself with the right people, and show up to improve day after day, nearly anything is possible.
To our Incredible Team: You are the most talented and passionate people in the industry. You don’t just do great work; you make sure our clients win big.
To our Clients: Thank you for allowing us to be part of your journey. Helping you build your brands and grow your revenue so you can live your dreams is our passion.
Here is what this milestone means to the leaders who have lived the journey:
John Vagueiro, CEO & Founder
“I’m beyond honored to have Adapting Social recognized as a Top Agency to work at by AdAge in 2026. Out of thousands of agencies across the country we made it to the top 10 best agencies to work at. Truly a proud, pinch me moment.
We found this out the same month Adapting Social turns 18! The journey to get here has been packed with amazing moments, challenges, lessons, and resilience. I’m so grateful to our team for helping shape AS into what it is today. We weren’t always this way. Truthfully a few years ago we wouldn’t even be considered to be on the back up list (if one existed).
As a young leader with no college education or management experience and a full leadership team experiencing it for the first time with me, we hit many bumps along the way. What I am so proud of is our Executive Team and Leadership teams never gave up. Things got hard and will continue to be difficult, but we will always put our people first. Cheers to raising the bar year after year for our team, and to inspiring other companies to ensure their cultures make their teams proud to work there. When you make a difference at work you impact your team’s lives! DO IT!”
Christopher Iafelice, Chief Operations Officer
“I’m incredibly proud to see Adapting Social recognized by Ad Age as one of the Best Places to Work in 2026. This recognition reflects years of deliberate choices, hard conversations, and a belief that great companies are built by great people operating at a high standard.
Five or six years ago, I wouldn’t have believed this kind of moment was even on the table. We were still deep in the grind, learning through trial and error and late nights. There were no playbooks or polished systems. Just raw drive and the refusal to lower the bar when things got hard. Standing here with this recognition is one of those rare times where you stop, look around, and ask yourself if this is really happening.
We’ve scaled aggressively, but we’ve done it without losing sight of what matters. The people I work with every day are the reason we’re here. They challenge me, raise the standard, and make me want to show up stronger. As we grew, we invested just as heavily in our culture as we did in our operations. That balance matters. Performance without people fails and culture without accountability fails. You need both. This award isn’t just validation, it’s a signal that we’ve built a company where people are trusted, supported, and pushed to do meaningful work. That does not happen by accident. It happens because our team shows up ready to outwork, outthink, and out-care the competition.”
Megan Gianvito, Chief Marketing Officer
“I’ve said it before and I’ll say it again… as an agency you are ONLY as good as your people. And, WOW! Am I proud to have a team fueled by creative challenges and helping brands grow. Reflecting on the past few years, we always wanted to build the best culture. From the start we embodied authenticity, work life integrations and above all, valued the feedback we got from the team so deeply.
But, what we learned through the journey is that ‘culture’ isn’t just about the cool benefits that are offered—it’s about the energy that’s brought to the team, the leadership and mentorship provided, and the ability to drop egos to truly listen and make changes that improve your team’s day to day. The Ad Age Best Places to Work Award is one that we’ve dreamed of being recognized as, and it’s because of the team that we’re here today. Every single person has an equal impact on our workplace, and I’m really looking forward to scaling our culture, our mindset and our results for years and years to come.”
Steven Iafelice, Xperience Coordinator
“During my first week, I attended the company conference where leadership shared a bold five-year vision. The message was: how do we go from just operating as a good company to a truly great one? Since then, I’ve had the privilege of helping lead that journey by building the team, hiring exceptional people, and strengthening the culture that sets us apart. It’s more than just the individuals, it’s the team that makes this place special. I can’t wait to see what the final year of scaling this mountain will bring.”
