Understanding Google’s Updated Search Quality Rating Guidelines

search engine optimization

Have you heard the news? Google recently released an update to its search quality rating guidelines. As a digital marketing agency, it is important to stay up-to-date on the latest news surrounding SEO and Google’s algorithm updates so that we can help to educate our past, current and future clients. That’s why we are here […]

LinkedIn Previews New Job and B2B Product Search Options


Are you looking for a new job, a way to promote your business products or simply want to stay up-to-date with all the latest news on LinkedIn? Look no further! LinkedIn has just previewed some of its planned updates for 2023, which includes new job category filters and improved search options for product listings in […]

4 Terrible Ways to Start a Sales Email

As a Chief Marketing Officer, I get a lot of sales emails… I mean, A TON. Mostly unsolicited, cold sales outreaches. And, WOW – there are so many terrible ways to start a sales email.  One thing about working in marketing is that every marketing asset I see or pass gets quickly analyzed. I have […]

What’s a YouTube Handle? Step-By-Step Guide to Create It

Youtube Handles

It feels like every other day there is a new social media feature. Although, this one has a great benefit: To help your YouTube channel be found easier on their platform. Introducing – Youtube Handles! It’s no shock the platform grew tremendously throughout the past decade. Consequently, there were many accounts duplicating popular YouTube channel […]

11 Social Media Predictions for 2023

2023 Social Media Predictions

Just like that, you blink and another 12 months goes by. And, what a crazy journey it has been for major social networks throughout the year. From Meta’s continuous decline to TikTok’s progression and innovation and the ginormous shift in Twitter’s leadership. With so many channels progressing to fit consumer needs, we have a few […]

How Email Marketing is Changing in 2023

email marketing 2023

Are you using email marketing to maximize your database and increase conversion rates? Many companies have underutilized their client databases. Either they just gather information and do nothing with it OR they send communication to their database but are not getting any response or reactions back. This does not mean that email marketing is irrelevant, […]

Consumer Behavior is Changing…Is Your Brand Ready?

consumer behavior shift

Have you found yourself wondering why sales are slowing when all the usually effective marketing strategies are still in place? As 2022 is nearing an end, we’re taking a look at market conditions to discover what’s coming in terms of consumer behavior and how you can be ahead of the game in 2023! Read on […]

6 Sneaky Website Conversion Killers

website conversion killers

There’s nothing more frustrating than seeing site traffic but not seeing them turn into a website conversion. Many times, the first thought that takes place is “My marketing campaign isn’t working”. But, that’s not always the case! Is it possible that your website is sabotaging your lead generation strategy?  Trust is judged in less than […]

2023 Marketing Trends: What’s In and What’s Out?

marketing trends agency

Are you starting to plan for 2023? Before you get too far, you may want to consider what trends and platforms will no longer be effective in the next 12-18 months. Tuning in to the renowned AdWorld Conference, our team got the download on the latest consumer behavior stats and trends. Get ready to hear […]

5 Videos Every Entrepreneur Needs to Watch

2023 Social Media Predictions

There are a lot of videos out there on the internet. So, it can be tough to determine which ones are worth your time. But, if you’re an entrepreneur or business owner, there are five specific videos you should watch to empower you toward the next level. Passion is key in any field but especially […]