Build patient trust, acquire new, qualified patients and improve your medical practice’s online reputation through:
No one wants to go to a doctor with a poor reputation, or none at all. We’ll help create engaging patient journeys to build positive reviews that encourage new patient appointments.
Many times, practices wait until their patient flow halts to find where the hole in their pipeline is. There are a few common warning signs to let you know it’s time to reconsider your marketing strategy.
Greenberg Regenerative Medicine is an integrative and regenerative medicine practice based in Pennsylvania. Dr. Scott Greenberg has helped patients from all over the country find pain relief through stem cell therapy, prolotherapy, platelet rich plasma and IV therapy; including celebrities, professional and olympic athletes.
Being in a niche medical market and entering a period of time where telemedicine was the new norm, GRM’s goal was to continue helping their current patients, while increasing site traffic, brand awareness and new patients.
The practice had been working with another marketing agency for almost one year prior to switching to Adapting Social. With little growth and satisfaction, Greenberg Regenerative Medicine was eager to see rapid growth, while integrating an e-commerce store into their site and ensuring brand consistency across all platforms. The challenge was to also build credibility through sharing patient stories, however, some patients prefer to keep their medical journey private.
Adapting Social planned to harmonize marketing channels to work in tandem in an effort to reach target consumers in various stages of their buyers journey, while creating content encouraged contact to Greenberg Regenerative Medicine; whether that be through email, form submission or phone call.
A Lead Generation Package, plus a Media Package, was used to work toward achieving the below results. This package includes: Social Media, Paid Marketing, Email Marketing, Blog Writing, Search Engine Optimization, Website Management, Media Shoot & Editing.
In 6 months, website traffic increased 101.63% with the main acquisition channels being Search Engines (45.37% Increase) and Social Media (1,685% Increase). In addition to the exponential increase in site traffic, the number of ‘Schedule Appointment’ Form Submissions increased by 254%.
On social platforms, Instagram followers increased from 23 followers to 221 followers, averaging ~30 new qualified followers each month, with Facebook likes increasing by 25%, as well. Google My Business reviews also increased by 13 in 6 months, with the addition of capturing video testimonials of various patients.
