4 Terrible Ways to Start a Sales Email

As a Chief Marketing Officer, I get a lot of sales emails… I mean, A TON. Mostly unsolicited, cold sales outreaches. And, WOW – there are so many terrible ways to start a sales email.  One thing about working in marketing is that every marketing asset I see or pass gets quickly analyzed. I have […]

How Email Marketing is Changing in 2023

email marketing 2023

Are you using email marketing to maximize your database and increase conversion rates? Many companies have underutilized their client databases. Either they just gather information and do nothing with it OR they send communication to their database but are not getting any response or reactions back. This does not mean that email marketing is irrelevant, […]