John Vagueiro

John Vagueiro is a husband, proud father of three, entrepreneur, and lifelong advocate for helping others build meaningful businesses and lives. While he is passionate about business, his greatest role and most important responsibility is being a present husband and father. His wife and three children are his world and serve as the driving force behind everything he does each day.

At 17 years old, John founded Adapting Social from his parents’ basement with a simple goal in mind: to create opportunities for himself while helping support his family. What started as a self funded venture has grown into a full service marketing and design agency that has the privilege of partnering with businesses throughout the United States and more than 20 countries around the world.

Despite the company’s growth, John’s passion has always remained rooted in helping small businesses succeed. Having experienced the challenges of entrepreneurship firsthand, he understands the sacrifices, uncertainty, and resilience it takes to build something meaningful. He is deeply committed to helping business owners grow through creative marketing strategies, practical guidance, and genuine partnerships.

In addition to leading Adapting Social, John is an owner and investor in several businesses spanning multiple industries, including technology, education, and the spirits industry through his ownership in a liquor company. While his professional interests are diverse, his focus has always remained centered on building organizations that create long term value and positively impact the people they serve.

John is also the host of Breaking Barriers, a podcast where he sits down with entrepreneurs and business leaders to have honest conversations about their journeys, setbacks, successes, and the lessons they’ve learned along the way.

An outspoken advocate for mental wellness, John openly shares his own experiences with anxiety and believes some of life’s greatest growth comes from learning how to navigate adversity while staying connected to your purpose and remembering your “why.”

Outside of work, John is a passionate New York sports fan who rarely misses an opportunity to cheer on the New York Jets, New York Knicks, New York Yankees, and New York Rangers. Whether he is spending time with his family, supporting his favorite teams, leading his team at Adapting Social, or speaking with fellow entrepreneurs, he brings the same energy, authenticity, and commitment to helping others succeed.

At his core, John’s mission remains simple: to help people build meaningful lives, strong businesses, and lasting legacies.