The Importance of Video Content on Your Website

Why you need video content to reach customers in 2019.

Every day, 1 billion hours of video content is watched on Youtube. If you want to have a website that is relevant and competitive, you NEED jaw-dropping video content. It has never been easier to add video content to your website. Smartphones, tablets, and low-cost but extremely effective cameras all allow you to film like a pro. Not only that, but you can use your videos on all social media platforms. Have a phenomenal video showing off your services? Post it on Instagram, Facebook, and your website. Having strong video content on your website isn’t optional anymore, it is a must. Adapting Social is all about helping small businesses take their digital presence to the next level, and we are telling you that you need video content on your website. A stunning website with killer video provides a real wow factor and tells clients exactly why they should use you and your services.

It’s how users are consuming content

Scroll down your Instagram or Facebook feed. How many videos do you see? Probably just as many, if not more than photos. Customers have short attention spans online. Most sites only have 3 seconds to load before viewers click off never to return. A video, however, eliminates this short attention span issue. Videos are easier to digest and are much more captivating than written text or flashy sales pages. Customers can be lazy, especially when they are sitting on the couch scrolling through their phone. Video is becoming more and more the preferred method of viewing online. Packing your website with this type of advertisement is the best way to stay ahead of the competition.

Extremely Engaging

When you get a customer on your site, you need them to stay engaged. The longer they’re engaged, the longer they remain on your site. This means more sales and better ranking on for you on Google. Even adding a 30-second clip means someone is more likely to spend that time on your site. Studies have shown that a site with videos sees an average of 2.5 times more engagement than one that doesn’t. Why is it important to keep clients engaged? The longer they are on the site, the more likely they are to make a purchase. It also shows Google that your site has relevant content and is of interest to customers. This means that when the products or services you provide are searched, your site will rank higher and come up faster. Keep clients’ eyes glued to your site with some amazing video.

Optimizing Mobile Friendliness

The most important aspect of any website is how mobile-friendly it is. The vast majority of clients are searching for services and products via phone. A great way to make your site easier for clients to navigate on their phones is video content. A video easily plays on a phone, keeping viewers engaged with your site. Most customers aren’t going to scroll for long or use a magnifying glass to navigate your site. A video eliminates these problems while encouraging mobile visits to your site. If someone can watch a video on their phone showing exactly what you offer, they will be more inclined to pursue business with you.

Great for SEO

SEO (Search Engine Optimization) is a must-have for every website. Basically, SEO makes your business discoverable on Google and one of the first search results people see. Video content is one of the best ways your SEO will skyrocket. The extra time customers spend on your site watching videos, shows Google the interest, ranking you higher. The video’s transcript can also be translated into text, allowing for more keywords. These keywords are what search engines look for, so the more you have, the better. SEO will increase site traffic which means more business, and we don’t have to tell you how important that is.

If you have a website, you need to have video content on it. The benefits you gain from incorporating this type of advertising is just too good to pass up, especially since it is how customers are viewing content. Increased site engagement, an SEO boost, and mobile friendliness are exactly what your website needs. Adapting Social is all about helping small business create the best digital footprint possible. We want you to have authentic and unique content that shows just what makes your services worth using. Our experts are standing by and are ready to share their knowledge and passion to take your small business into the digital age. To learn more about AS and your digital presence, check out our blog.

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