If you’ve checked your Google Search Console (GSC) data recently, you probably saw a shocking drop. Impressions are down, and many of your lower-ranking keywords
By Megan Gianvito, Chief Marketing Officer at Adapting Social I recently had the incredible opportunity to attend the kickoff for the Intuit Mailchimp Innovation Council,
Good news for your business! At Adapting Social, we’ve always been dedicated to giving your marketing the edge it deserves. That’s why we’re incredibly excited
Meta recently announced plans to fully automate its advertising platform by the end of 2026. The vision? A world where business owners simply provide a
At Google I/O 2025, CEO Sundar Pichai revealed that Google now processes 480 trillion AI tokens per month – a 50× jump from last year
Imagine walking into a store for the first time. You haven’t spoken to a staff member, but something about the colors, the signage, the tone
If you think SEO is all about ranking on Google, think again. In 2025, the game is changing—and fast. Generative AI tools like ChatGPT, Google’s
Search engines are changing faster than ever, and AI-generated answers are reshaping how users find information. Instead of clicking on websites, many now get their
We know how important every review is for a small business. So when reviews started disappearing, the alarms started to ring. Recently, a Google bug
The holiday season is a make-or-break time for eCommerce businesses. As the year winds down, the pressure ramps up—not only to hit your year-end targets
