4 Terrible Ways to Start a Sales Email

As a Chief Marketing Officer, I get a lot of sales emails… I mean, A TON. Mostly unsolicited, cold sales outreaches. And, WOW – there are so many terrible ways to start a sales email.  One thing about working in marketing is that every marketing asset I see or pass gets quickly analyzed. I have […]

How to Turn Cold Calls into Warm Leads

sales tips - turn colds calls to warm leads

How many times have you made a cold call that went nowhere? Most likely, you hung up the phone feeling discouraged and wondering what you did wrong. But what if we told you there was a way to turn those cold calls into warm leads?  It may seem like a daunting task, but with the […]

Warm Leads in the New Era

How to increase your number of warm leads with digital technology As you already know before you even took a look at this, word-of-mouth is far from new. People constantly verbalize how they feel about certain experiences, needs, products, services, and brands. As social media and new interactive elements have entered the realm of communication, […]