The Importance of Adapting to Changing Technology

Why you need to be agile in order to gain an edge on the competition.

Routine is a comfort for many employees. Get in on time, take care of business, and be out the door just in time for dinner and drinks. It’s a nice life but one that is doomed to fall behind the times. The number 1 mistake small businesses can make according to Brian Carter, the CEO of the Carter Group, is failing to adapt to new technology. He’s gone on the record saying “I’ve found that many small business owners, once they’ve found strategies that work for them, tend to drag their feet on new technology.” If you want to stay competitive, you are going to have to adapt to the changing technology and evolve your business.

We are all about helping small business and we are telling you that you NEED to adapt to changing technology. This isn’t about keeping your business afloat, it’s about long term investment to succeed. Every single person at AS is devoted to saving small business and we are here to help save yours. It’s absolutely critical to success and your future to keep up with constantly changing technology.

Team Growth

Before you can adapt to new technology, you need to start with your team. What’s the point of using the latest tech if your team can’t use it properly? There’s also the possibility that you’ll run into the issue of certain individuals resisting change. We’ve all seen the stereotypical older team member with the “there’s nothing wrong with how we’ve been doing it for 40 years” attitude. Change is hard, especially when they’ve been comfortable for years. However, if you want to grow a business, you are going to need to embrace change. Sit down with your team and get them on board for the newest technology you’re going to incorporate.

Improved Efficiency

We’ve all seen the videos of cars moving down the line as machines complete a job on it in seconds but at one point, nearly every aspect of the car was built by hand. Now, the entire process has been streamlined and is done with the latest technology. What used to take an entire afternoon can now be done in an hour. This leaves you with more time to grow the business and your team with the ability to focus on the really important jobs. Don’t be afraid of leaving some tasks to machines, they’re here to make your life and job easier.

Beating the Competition

Chances are you’re competing against several or more businesses that offer the same services you do. How can you get ahead of them? By using the latest technology. Social media such as Instagram, a gorgeous website, and optimizing SEO are the keys to success. This gives you a leg up on the competition. If you want to stay on top of your game, you are going to need to adapt and evolve with the times.

Greater Access to Customers

We don’t need to tell you how important it is for you to bring in customers. The bigger your pool of potential customers, the more success you can achieve. Modern technology has made it easier than ever to directly advertise to and communicate with clients. Social media and websites allow customers to connect directly to you with just a few clicks. Best of all, you’ll gain a great pool of potential clients.

Adapting to the changing technological needs of your business and customers are the key to staying a success. This isn’t just about keeping up with the times, it’s about growing and investing in your business. Our AS family is at the ready to help take your small business to new heights. Our staff is driven, passionate, and experts in their field. You aren’t just a client to us but a family member we want to help succeed. Let’s take those steps together, call us today. To learn more about Adapting Social and how technology is changing how we do business, check out our blog.

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