4 Reasons Why Websites are Vital for Small Businesses
The benefits of having your very own digital storefront.
Question – what is a website?
If you don’t know the answer to this question then clearly you just woke up from a long slumber in a cave somewhere. Knock the dust off of your clothes and get ready because we are about to lay it all out and tell you about how important it is for you to have your very own website!
If you have a business and don’t have a website then you are truly missing out on a great opportunity. A website can be used to accomplish a wealth of different marketing strategies that will help your business grow. Seriously though, consider where your consumers are – online. According to the International Telecommunication Union, 3.2 billion people are online, meaning that practically every person that you interact with on a daily basis has some presence on the Internet. The best part about all of this is that it is only 2018. Consider where technology is this very second. Virtual reality, voice recognition, and other new tools are constantly being established, meaning that if you are not evolving, you are going to be left in that same dust from back in your cave. Without a website, your company is automatically left with a missing hole your strategy. Having a kickass website will show that your company is kickass and doesn’t cut corners, so here are some additional reasons why your company needs a website
Build credibility
If you have a beautiful, informative, and cutting-edge website then you are instantly building trust between you and your potential customers. According to Michael Hartzell, 94% of people cite design as a reason to not trust certain websites, so having a gorgeous and efficient website will truly set you apart. Also, since trust is so important when it comes to having a great website, imagine what it looks like when you have no website at all. Trust is just completely non-existent for one clear reason – there are no grounds to even build trust on. Give your company the validation that it needs by going to an expert team, like ours, to create your website, manage it, and ensure that with each trend yours is updated so that you are perpetually on the forefront of your industry.
Your website is one of the most important validations of credibility. Subconsciously, EVERYONE has 4-5 check boxes they want to see in order to validate your website.
1. Who you are and SEEING your passion burst through your eyes.
2. Where have you been featured? How many people have you served? This is called accreditation validation.
3. What services or products do you offer and what makes them unique from your competition.
4. Video testimonials. Written testimonials are a thing of the past in the cave! People want to see real people on camera talking about how much they love you and your products or services.
In order to get the most out of your website, make sure that it checks off each one of these boxes!
Your online storefront
If you fail to make sales or are selling way more than you spend then your business is set up to fail. With a killer online presence, you will allow for your products or services to be sold around the clock, 24/7, 365. Realistically, your business is open 40-60 hours a week, meaning that if you don’t have some sort of presence when your sign is switched to “closed” then you are essentially forgotten about. With a website, you have no limitations and are completely in control of your inventory and services. The more visible you are, the more likely you are to grow your customer base. The more customers, the more sales you generate. The more sales you generate, the happier your family is when you are vacationing in Hawaii with pina coladas in your hands.
Your competition
Does your competition have a website? We are going to take a shot and say they do because every company that is focused on growing does. According to Clutch.com, 64% of small businesses have websites and that number was from the beginning of 2018. Imagine where it will be in 2 years from now. They say, “the only thing you ever regret in life are the things you didn’t do,” so why wouldn’t you want to take action and have your very own website? A website that is not only similar to your competition’s website but is actually better. We can create jaw-dropping websites that feature videos, compelling content, and graphics that will make your competitors shake in their boots. A company with a phenomenal website can accomplish phenomenal things, and that is just a cold, hard fact.
Easier access to information
A potential customer is sitting in their home and is looking for an electrician to come to their home. Will they:
- Grab a phone book and search for an electrician
- Try to fix their issue themselves
- Search for a local electrician on Google
If you value your safety then you are most definitely not selecting B, which leaves you with A and C. Now what would be easier, skimming from page to page hoping to find a suitable electrician or typing into Google “electricians near me” and having results pop-up within seconds? No need to answer, we know what you are thinking.
The easier your potential customers can learn about your business, the greater the odds of them selecting your business.
We completely understand that your business is your baby, which is why we are willing to do whatever it takes in order to benefit you. From providing useful tips and tricks to elevating your entire digital footprint, we are here. In a world where having a website is beyond a must, there are a million more reasons why you should have a website than why you shouldn’t.
Trade in that cave you have been living in for a new digital storefront that will allow your business to expand and your brand to flourish.
Credibility
- Online storefront
- Your competition has one
- Easier to learn information
- Learn more about where you are located
