Unearth new tactics to trigger consumer’s emotions
8 seconds. That is how long you have to gain a user’s attention on social media. Will the content you are sharing instantly draw in their eyes or will they continue scrolling on to see what your competition has to offer? This is the question that must race through your brain whenever developing information to get consumers excited, interested, and willing to give your company a shot. Both online and offline, the motivations that lead people to take action are the same. No matter what media is being used, great storytelling can make waves. Through clear branding, killer designs, and easy-to-use technology, you can inspire people to take action. This technology can be a website, online advertisement, email, or even a television commercial.
When it comes to getting your brand noticed, taking psychology into account is absolutely essential. In a world where there are billions of distractions, fighting your way through the flood of content will be much easier when you can tug on those heartstrings or make someone smile. At Adapting Social, we set aside a large chunk of every single day to do in-depth research and learn about what is engaging to buyers. We love discovering when people are most likely to make a purchase and how to attract new potential customers. During our deep dives into the world of the mind, we uncovered a few ways to implement psychology into your marketing strategy.
Provide Exceptional Context
Are you an online business? If so, you want to provide customers with an experience that feels as if they are in your store. Instead of simply presenting them with a product or service as is, we highly-recommend providing additional information to make it more of a personalized experience. Those that head online to make a purchase crave context. They want to know what other people are doing and tend to opt for similar products or services. Give your potential customers the ability to see which products are the most popular so that they feel the utmost confidence in their selection.
Utilize Default Checking
Have you ever heard of default checking? During check out, many organizations utilize this feature to automatically select options for their customers. This can be anything from giving the option to pay extra for two-day shipping or the change to subscribe to an email list. A pre-selected option increases the odds of a consumer accepting the terms. This results in higher amounts of revenue as well as larger email lists, meaning that you are instantly connected to a larger network.
Adapting Social Hack
Be considerate of your customers. If you are selecting too many options at their expense, they will quickly catch on and will lose interest in your organization. Don’t make your customers ever feel as if they are being tricked. Instead, make them feel as if you are giving them a gentle nudge in the right direction.
Offer Additional Products or Services
When a consumer makes their way to check out, they are typically comfortable with the fact that they are spending money, meaning that they are more open to additional purchases. This is a phenomenal opportunity to offer related products or epic deals that can pique their interest. If your company is a clothing store and a customer has a pair of jeans in their cart, alert them and inform them about an additional deal that you have going on that states, “buy one pair of jeans get one half-off.” Another option to intrigue that same customer with jeans in their cart is to encourage them to make a small additional purchase. This could be anything from adding a pair of socks to their order for an extra $5 or once they receive their confirmation email, providing them with future offers.
If your customers visualize other people buying a specific product then they will feel way more inclined to give that product a try themselves. It is key to create a true digital community for your customers. This will result in increased sales as well as strengthening your brand awareness. The perfect example of a “social community” is all of those that participated in the ALS Ice Bucket Challenge, which we are sure you remember to this day. This campaign gained a mass amount of attention across many social media platforms and resulted in over $115 million dollars being raised. Hashtags, tagging friends, and trendy handles were used to spread the message like wildfire back in 2014. Those that participated in this challenge felt like they built a relationship with one another, creating a viral experience. Humans naturally like to follow the crowd, so build a gang of gladiators that will relentlessly have your business’s back.
Extra, Extra, Read all about it
When assisting our clients, we never just keep it simple. We believe in extra. Here are a few more ways that you can utilize psychology to benefit your business:
- Emphasize positive outcomes that consumers will enjoy.
- Don’t bash your competition. Focus on how your product is simply better and more advanced.
- Play right into the hands of your customer’s ego. Make what you do an exclusive opportunity.
- Mention the consequences of not taking action
The emotions that are involved when making a purchase clearly showcase the fact that there is a crossover between both marketing and psychology. It is essential to get customers to think differently about your organization, which could be possible by creating a brand narrative or a unique strategy to set you apart.
We deeply believe in studying both marketing and psychology to benefit those that we work with because people are not making purchases like they used to. Consumers are more intelligent with their purchases now than they have ever been before. This means that you need to strengthen your psychological approach to the products or services that you are presenting. Integrating psychology into how you sell will result in much stronger relationships with customers and an even greater return on your investment. When we help our clients market their business we are not simply sending content on to social media or launching a website. We consider the consumer journey, what emotional connections they search for, and how the mind of a consumer operates. For any advice you may need to take your business to the next level with psychology, we are here.