As a business owner, you understand that time is MONEY.
Every task throughout the day has one goal: to add to the value of your company, and if a task doesn’t then it’s instantly deemed a waste of time. For this reason, many business owners believe that a blog is ornate at best, and meaningless at worst. We’re here to set things straight and tell you how much can be gained from having a strongly maintained business blog!
Here are 5 reasons why your business NEEDS a blog:
1. Increase Visitor Traffic
Companies that blog receive 55% more website traffic than those that do not. Some of this traffic will come from pre-existing customers, but having a blog is a great way to also attract new customers. If someone finds one of your blog posts from a Google search for that topic then you earn yourself a reader who might not have learned about your business otherwise.
2. Improve SEO
Now that Google limits keyword stuffing there are only so many words that can be used on your website. However, on your blog, you have the flexibility to create pages full of keywords that are informational, useful, and interesting to your customers. Google also honors websites for long clicks, in addition to original content that is recently updated!
3. Boost Your Social Media Presence
A short and sweet social media post announcing a new blog and providing a link is an extremely efficient way to connect with your followers. As a matter of fact, one of the main reasons that people follow businesses on social media is for interesting content.
4. Greater Return On Investment
A blog is easy to use and is comparatively extremely cost effective. The largest investment that a blog requires is time, time that leads to a positive return. According to HubSpot, businesses that prioritize their blog are 13 times more likely to have a greater marketing return on investment.
5. Become The Resource
Website messaging is an important way to strengthen your brand and give your company a voice, but a blog allows you to be more impressionable. Rather than sharing a great article from someone else and leading your followers elsewhere, directly educating and relaying information to them in the form of a blog makes you their resource for information in the industry.
Not taking advantage of blogging would be a CRITICAL MISTAKE for your business. Your current and future customers will love these benefits. Allow us at Adapting Social to give YOU the chance to build connections with your clients like you have never thought imaginable. Staying ahead of your competition has NEVER been easier!