William T. Shaffer Law Group

Client Profile.

WTS Law, a leading bankruptcy attorney firm situated in the heart of South Florida, is committed to assisting individuals facing financial challenges. With a focus on providing comprehensive legal solutions, WTS Law has established itself as a trusted resource for those seeking guidance through bankruptcy proceedings.

The Challenge.

WTS Law recognized the critical role of an effective online presence in reaching and serving a wider audience. Faced with the challenge of limited visibility in the competitive legal landscape of South Florida, the firm sought to strengthen its digital footprint and attract a more extensive and engaged clientele.

The Solution.

Collaborating closely with WTS Law, our marketing agency developed and executed a targeted SEO strategy designed to enhance the firm’s online visibility, improve search engine rankings, and drive qualified leads to their website.


  • Strategic Keyword Optimization: Conducted a comprehensive analysis to identify high-value keywords specific to bankruptcy law in South Florida. Optimized the website content to align with these keywords, enhancing its visibility in local search results.
  • Technical SEO Enhancements: Conducted a thorough technical SEO audit to identify and address any issues affecting search engine performance. This included optimizing website speed, resolving broken links, and ensuring mobile responsiveness.
  • Content Enrichment: Collaborated with WTS Law to create informative and valuable content addressing common questions and concerns related to bankruptcy. This content not only showcased the firm’s expertise but also served as a resource for individuals seeking information on bankruptcy proceedings.
  • Local SEO Optimization: Recognizing the importance of local search for a regional law firm, we optimized WTS Law’s online presence for local SEO. This included updating business listings, ensuring consistent NAP information, and building local citations.

The Results.

The impact of the strategic SEO implementation was evident across multiple key performance indicators:
Remarkable Increase in Organic Search Traffic: WTS Law experienced an outstanding 67.8% increase in website users from organic search traffic in just one month. This immediate boost showcased the efficacy of the tailored SEO strategy.

  • Quarterly Metrics Surge: In Q3, the website users for WTS Law increased by an impressive 183.9% compared to the previous quarter, underlining the sustained impact of the SEO efforts and contributing to the firm’s overall digital success.
    Average Search Position
  • Improvement: The average search position for WTS Law’s target keywords witnessed a significant upward shift, reflecting an enhanced online visibility and improved ranking within search engine results.
  • CTR Boost and Keyword Ranking Advancement: The Search CTR increased by 22% quarter over quarter, coupled with an average search position improvement of 10 spots for their target keywords. This demonstrated a heightened user engagement and improved ranking for critical search terms.

The Conclusion.

The collaborative effort between WTS Law and Adapting Social exemplifies the transformative power of a comprehensive SEO strategy. By strategically optimizing their online presence, WTS Law not only achieved substantial growth in website traffic but also established itself as a prominent authority in South Florida’s bankruptcy legal landscape. The impressive increase in online visibility directly translated into a surge in client inquiries and engagements. This case study underscores the pivotal role of SEO in shaping and reinforcing a law firm’s digital presence, leading to tangible business outcomes.


Creating a 360˚ experience.

When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.

Marketing Experts 100%
Graphic Designers 100%
Web Designers 100%
Your Contribution 60%


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