Adapting to Modern Leadership in a Remote Workplace

Over the past few years, leaders have taken an empathetic approach to coaching their team. While some may feel this type of leadership is controversial, the approach is necessary.  Times have changed. Leadership falls beyond the workplace, because work has fallen beyond the office. In a largely remote workforce, team members have merged their personal […]

6 Female Leaders That Have Changed Business Throughout History

Throughout history, women have contributed to the revolutionary progression of business; but, it wasn’t easy! To be able to contribute decades ago, women had to break laws, shock culture and act as trailblazers as they fought for equality; from finding a voice to using it to change the World. Eliza Pinckney (1722-1793) We can thank […]

16 Entrepreneurial Books that Will Lead You Toward Success

As Harry Truman once said, “Not all readers are leaders, but all leaders are readers”. As an entrepreneur, it is vital that you are constantly seeking resources to learn from, whether this be through mentors, online resources, or the traditional route… reading! It’s not a secret that entrepreneurs have to be strategic with their time. […]

How to Build Effective and Long-Lasting Client Relationships

Marketing isn’t everything. As ironic as that may seem coming from a marketing agency, it is the truth. Having strategies for getting new clients is extremely necessary. However, where a lot of businesses have dropped the ball, is they don’t know how to retain their current clients. Client retention is almost as necessary, if not […]

Your Feedback Isn’t Helping Your Employees Grow

With employees leaving at alarming rates, a line heard over and over again is that it’s easier to talk to a headhunter about their career than their own manager. Harvard Business Review reports a feedback campaign done by a 2,000 person IT division of an investment bank where they spent more than $1Million with a […]

3 Ways to Support Small Business

As a marketing agency whose mission is to support small businesses across the globe, we are incredibly passionate about sharing ways to support small businesses, whether that be through paid or free efforts. Why Support Local? Small Business is not just the heart of our economy, they also bring growth and opportunity to your community […]

Save Time With Micro-Content Creation

Work smarter, not harder! The most common thing we hear as a marketing agency is “I don’t have time to create content for various platforms”. We get it, as an entrepreneur, time is extremely valuable and every minute counts! So, What if we told you we could save you time AND guide you on micro-content […]

3 Ways for Startups to Bounce Back Stronger In 2021

No matter where you look, businesses are adapting rapidly – One way walking lanes in stores, plexiglass barriers, QR codes to scan menus – there are so many ways the consumer experience has altered. And, there’s no way of knowing how long this will last! Because of the experience gained throughout the pandemic, entrepreneurs have […]

Friday the 13th’s Affect on Business

Toward the end of the year, if you asked a business owner for factors that impact their revenue, Friday the 13th probably wouldn’t be one to come to mind when considering all the recent and upcoming events taking place; such as COVID-19, Small Business Saturday and the Holiday Season. Whether you believe in superstitions or […]

5 Small Business Marketing Tips for the 2020 Holiday Season

The 2020 holiday season approached faster than ever. But, will our memories of standing in long Black Friday lines, or searching through retail stores last-minute for that perfect gift be the same? Most likely not. As a small business, you may have found that most of your holiday sales came from in-store traffic. With many […]