Friday the 13th’s Affect on Business

Toward the end of the year, if you asked a business owner for factors that impact their revenue, Friday the 13th probably wouldn’t be one to come to mind when considering all the recent and upcoming events taking place; such as COVID-19, Small Business Saturday and the Holiday Season. Whether you believe in superstitions or […]

5 Small Business Marketing Tips for the 2020 Holiday Season

The 2020 holiday season approached faster than ever. But, will our memories of standing in long Black Friday lines, or searching through retail stores last-minute for that perfect gift be the same? Most likely not. As a small business, you may have found that most of your holiday sales came from in-store traffic. With many […]

3 Work From Home Tips to Increase Productivity

Working from home is an experience everyone dreams of… until their dog starts barking on important calls. While working from home isn’t a new initiative in various companies, many people are experiencing remote work for the first time! We always said “where there is wifi you can hustle from ANYWHERE”! Over the past few months, […]

Resources To Support Small Business During COVID-19

On March 26, 2020, the New Jersey Economic Development Authority (NJEDA) approved new programs to support small and medium sized businesses including zero interest loans, grants and other technical support.  The Small Business Emergency Assistance Grant Program provides up to $5,000 to New Jersey-based small businesses that employ between 1-10 full time employees. SMB in […]

Offensive Strategy During COVID 19

Most businesses owners’ thoughts are “It’s time to dial back during these uncertain times”. Who the hell wants to lay down and just accept what is happening to them? There is nothing entrepreneurial about that! This is the moment we begin to be proactive. The time is NOW! As a small business in this economy […]

How To Optimize Social Media To Make The Most Of Small Business Saturday

November 29th marks the 10th annual Small Business Saturday! Last year alone, this day raked in a record high of $17.8 billion and 104 million shoppers for small businesses across the US. At the heart of this shopping tradition is the idea that consumers are investing their spending money into small ‘mom & pop’-type businesses […]

The Importance of Adapting to Changing Technology

Why you need to be agile in order to gain an edge on the competition. Routine is a comfort for many employees. Get in on time, take care of business, and be out the door just in time for dinner and drinks. It’s a nice life but one that is doomed to fall behind the […]

How to Start a Conversation With Anyone

No matter how much the world changes, one skill is still elusive for some people; how to start a conversation with anyone. If you want to become a master conversationalist, keep reading. The ability to converse is one of the most important skills anyone can obtain. How many times have you found yourself sitting in […]

3 Myths Impeding On Your Creativity

Creative blocks happen! Especially for creative roles. In today’s technology age – ideas are quickly shown to us at a mass scale on mediums such as social media, email campaigns and commercials. With so much information being absorbed, and having to keep up with the ever-changing trends and fast-moving consumer needs, creative burnout is expected. […]

The Importance of Team Building

The best teams are those that bond together. If you are a business owner looking to strengthen the relationships that your team members have with one another then you must bring them together. You may be offering an exceptional product or even a cutting-edge business plan, but without incredible people powering the project, it would […]