How to Build Your Digital Presence in 2019: Step One

Showcase your brand with killer video content

A lot has changed in the world since 1956, the year that Ampex sold the first video tape recorder for $50,000. This contraption operated by taking live images from cameras and converting them into electrical impulses that could be stored on a magnetic tape. Almost 20 years later, Sony started marketing the first at-home VCRs.

Fast forward 47 years and here we are. Clearly, the idea that video content is an excellent source of entertainment and for marketing purposes is not even remotely new. But what is new is the increasing importance that consumer and marketers alike are giving to video content. YouTube is only second to Facebook with its number of active monthly users, giving way to new opportunities that will allow consumers to engage with captivating videos like never before.

Aside from boosting engagement, video content can also lead to direct sales. Studies show that 74% of users who watched an explainer-video about a product actually ended up buying it. In addition to elevating your income, videos also allow you to leverage your credibility. When your business is being portrayed on camera there is nothing to hide. It is all eye-catching, entertaining, and most importantly, honest. Our whole crew at Adapting Social adores video content and here’s why you should too.

Consider Your ROI

According to 83% of businesses, video content provides an exceptional return on investment. Even though video production is not necessarily cheap, it always pays off. With a great video of your business, you can use it on social media, on your website, and even potentially as a television commercial to truly showcase your brand. When consumers come across your phenomenal video, it will maximize top-of-mind awareness and will encourage them to seek out your brand if they need a product or service that you offer.

Build Trust

For both successful conversions and sales, building trust should always be the goal. The main concept of content marketing is based on trust and establishing relationships that will withstand the test of time. Since people don’t want to be sold to, video content allows people to come directly to you with your interesting information. Video content ignites emotions and allows you to showcase your brand in its best light.

Google – What is not to love?

When you add videos to your website, you increase the time that visitors are on your site and longer exposure allows you to build trust with search engines. They will feel as though your website brings value and will allow you to rank higher. According to Moovly, you are actually 53 times more likely to show up earlier on Google if you have a video embedded on your website. Typical photos and graphics just won’t cut it as video content will.

Mobile Users

Both mobile users and video content go hand in hand. As more people are using mobile phones for entertainment, videos are actually becoming more popular. 90% of consumers watch videos on their mobile device and YouTube Reports that mobile video consumption rises 100% every year. Since more people are using smartphones by the day, your video audience is growing as each second passes by.

As technology advances, so does user’s love for video content. Even though practically everyone can create videos, the right ones require creativity and knowledge of human psychology that not everyone can provide. You need to have a unique team on your side that will have your back 24 hours a day to make sure that you accomplish your goals and surpass them. Emotionally charged, creative videos can be spread on the Internet like wildfire and we are here to make sure that your brand explodes.

In this world, only the creative survive so let’s get to work.

Adapting Social

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