The average person spends less than 30 seconds on a website if they can’t find what they are looking for. Here is what you need to know to keep them on yours!
Your small business NEEDS a website. This isn’t optional or some “trendy” new form of advertising; it’s how the majority of customers are going to find you. However, this is only half the battle. Your website won’t mean much if visitors aren’t spending time on it. The amount of time a client spends on your site is a HUGE factor in your small business’ success. The more views it gets, the higher your business will rank on Google. The higher your rank, the more likely you are to be discovered. Maximizing your digital presence is key to thriving in the new world of online marketing, which is why the time clients spend on your site is crucial!
The digital marketplace is quickly becoming the biggest driving force in every industry which is why Adapting Social is committed to bringing small businesses into the modern age. The success of your business is a success for us. We live by our motto of #SavingSmallBusiness. Keeping eyes on your website is KEY to reaching the mountain top you know your business can be on.
Video Content
Video is a powerful force in digital marketing. It’s quickly becoming how users are getting their information on products and services. Video keeps the average visitor on your site 2.5 times longer than normal. Ask yourself, would you rather read through text or watch a 2-minute clip to get the info you are looking for? The answer you come to will be the same as your clients. Using quality video is a time-tested and effective way to keep eyes glued to your site.
Add-In Reviews
One of the first things a potential client does when researching a product or service is look for online reviews. 90% of customers read reviews and 87% trust a review as much as an in-person recommendation. What does this mean for your website? Including them keeps users on your site and engaged. The longer customers spend reading the reviews, the more time they spend on your site. This gives you the time needed to hook them in while providing the information they are looking for. It’s the perfect win-win scenario for your small business!
Maximize User Friendliness
Nothing is more frustrating for visitors to your website than not being able to find what they are looking for. You need all the information and links easy to find and ready to use without it feeling like a scavenger hunt. Investing the time and energy into making your site as user-friendly as possible is one of the keys to success. The easier a site is to navigate, the longer a visitor will stay on it. They will also be likely returning multiple times. Who doesn’t like finding what they need with the fastest and easier to use the source?
Quality Organic Content
No matter what type of business you run, nothing beats quality authentic content. Customers are bombarded by thousands of ads, posts, and clips as they scroll through their social media. This has granted them the ability to pick out what is organic and what is artificial. Needless to say, the organic content does better every time. Filling your site with the content customers crave doesn’t only show what you do, it says a lot about your business. It shows you are willing to put in the effort and time to create something unique. If you are willing to do this for a website, imagine what it means for a customer! High-quality content that is made naturally is guaranteed to increase the time spent on your site, regardless of what it is.
We give nothing but 120% to every single one of our clients. Your success is a win for us and we will do whatever it takes to win! We are the best in the business and want to share our knowledge to help achieve our dream of saving small business. Don’t wait, let’s reach the top together. To learn more about Adapting Social and how to take your digital presence to the next level, check out our blog.
