Understanding Google’s Updated Search Quality Rating Guidelines

search engine optimization

Have you heard the news? Google recently released an update to its search quality rating guidelines. As a digital marketing agency, it is important to stay up-to-date on the latest news surrounding SEO and Google’s algorithm updates so that we can help to educate our past, current and future clients. That’s why we are here to explain what this new update means for your website, and how to optimize your content for success.

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Search Quality Rating Update: What is E-E-A-T?

Google’s new search quality rating guidelines adds an extra E to E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This adds another level of dimension when it comes to assessing the quality of search results. What exactly does experience mean in this context? When you write content for your website, does that “content demonstrate a deep understanding of the topic? Does it provide valuable information that is not easily found elsewhere on the web?”. Google will be analyzing these qualities amongst many others when rating website content.

What other changes were made with this update?

The revised document contains nine additional pages, adding up to 176 pages total from 167 in the previous version. The document now includes more specific details about what types of content are considered low or high quality by Google. It also clarifies certain requirements around topics such as medical advice and user generated content (UGC). Basically, if you want your content to rank higher in Google’s search engine results pages (SERPs), it needs to meet all of these criteria outlined in the Search Quality Raters Guidelines.

How Can I Optimize My Content For Success?

It may seem intimidating at first glance; however, optimizing your content for success can be quite simple! First off, make sure that you create high-quality content that provides real value to readers; don’t focus too much attention on keyword stuffing and instead focus on providing helpful information. Secondly, focus on developing relationships with authoritative sources like industry experts and influencers who have influence and expertise in your niche or field. Finally, work hard at building trust with your audience through consistent engagement across various social media channels.

There is no denying that SEO strategies have changed over time; however there is one thing that remains constant: creating high quality content that meets all criteria outlined by Google is essential if you want your website to succeed in SERPs rankings! Following these tips will help ensure that your website stays ahead of the curve and stays within Google’s updated search quality raters guidelines for 2023. Stay tuned for more updates about SEO best practices!

Megan Gianvito

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