As of late, there have been crazy rumors going around surrounding the idea that desktop is dead and we’re hear to crush that myth! Although search volume is clearly shifting to mobile, there is still an important gap in how consumers interact and when they use mobile devices versus desktops. While we can’t ignore the significance of mobile usage today, the desktop’s death has been greatly exaggerated is still as important as ever in a well-rounded successful marketing strategy! Here’s why:
Desktop Usage Remains Constant
Mobile usage is undoubtedly on the rise and more people today use their mobile device as their go-to medium than ever before. But it’s important to note that an increase in mobile usage did not create a decrease in desktop usage. In fact, despite the increase, desktop usage has remained pretty constant!
Return On Investment
Of all the reasons to keep desktop marketing as a top concern, the most important is its’ benefits regarding ROI. When it comes down to it, ROI on ads on desktop still wins over that on mobile sites.
Cross-Platform Approaches Are Best
It’s simple – the more places you are and the more consumers you appeal to, the more you expand your customer base! When a company takes a marketing approach to ensure seamless transitioning between platforms, the customer is more likely to trust the reliability of the business. An ideal situation would be to use one responsive website with both mobile and desktop in mind.
In The Workplace
Desktop continues to maintain a level of professionalism that mobile hasn’t been able to replace. For example, most offices still depend on desktop systems to create a work atmosphere! You won’t walk into a place of business and see a group of employees staring down at their phones anytime soon.
Enhances Screen Display
Even though mobile marketing is savvy and convenient, there is an undeniable disadvantage of limited screen space for displaying digital marketing. Desktop overcomes this space limitation and expresses your company’s vision in more detail.
Desktop Attracts New Users
While mobile is better for discovering new websites and maintaining customer loyalty, desktop remains a better experience for new customers looking to fully explore and understand a new company.
The takeaway? Leverage from both desktop and mobile! Stay aware of the nuances between mobile searcher intent and desktop searcher intent to create powerful campaigns that leverage the strengths of each device. Not preparing your business to leverage from both by including them in your marketing strategy is preparing to fail. Adapting Social gives small businesses the opportunity to experience having their own marketing department without having to maintain one. We will help you prepare your digital marketing layout which will incorporate industry-specific trends that will keep you ahead of the competition!
Not preparing your business to leverage from these trends by including them in your content marketing strategy is preparing to fail. Adapting Social gives small businesses the opportunity to experience having their own marketing department without having to maintain one. We will help you prepare your digital marketing layout which will incorporate industry-specific trends that will keep you ahead of the competition!
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