Top 10 Social Media Logos and Usage Guidelines 2024

Social media has become an integral part of our daily lives, connecting billions of users worldwide and serving as essential platforms for communication, information sharing, and business growth. With approximately 4.95 billion social media users globally, these platforms have transformed how we interact, gather news, and engage with brands. 

When crafting a new marketing strategy or preparing a presentation, the last thing you want to worry about is whether you’re using the correct social media logos and icons for each platform. With so many details to juggle, it can be overwhelming to keep track of the latest brand guidelines and assets.

We understand the struggle—searching for the right social media logos and usage rules can be time-consuming and frustrating. That’s why we’ve compiled this comprehensive resource to provide you with everything you need in one convenient location.

Below, you’ll find the official social media logos, icons, and brand guidelines for the top social media platforms. Each section includes quick links for easy access to download the logos and read the usage guidelines.

Download Social Media Logos Quick Links:

Facebook Logo 2024 and Guidelines

The official logo of Facebook, now under the parent company Meta, consists of a lowercase “f” in white set against a blue background, often referred to as “Facebook blue.”

Usage Guidelines for Facebook’s Logo

The logo should always be used in its complete form; the standalone “f” is not permitted without accompanying text such as “Like us on Facebook” or “Follow us on Facebook” when displayed on websites or promotional materials.

The logo must maintain a clear space around it, equal to at least half the width of the logo itself, to ensure visibility and impact.

Size Requirements

The minimum size for digital use is 16 pixels wide, while in print, it should not be smaller than 6 mm wide.

Color and Format

The logo should not be altered in color or style. It must be displayed in the specified blue and white format, and any monochrome versions should only be used in low reproduction environments.

The logo should not be stylized or presented in a three-dimensional format.

Prohibited Uses

• Do not use Facebook’s logo on merchandise or consumer products without permission.
• Avoid using the logo in advertising without prior approval.
• Do not use Facebook’s brand assets in a way that implies an official partnership or endorsement.

Source of Assets

Always use the official logo and brand assets provided by Meta through their brand resource center, rather than sourcing images from other websites or platforms

Brand Colors

Facebook Blue: #1877F2

White: #FFFFFF

What Font Does Facebook Use?

Klavika: Originally, the Facebook logo used the Klavika font, which was modified slightly for the logo’s design. Klavika is known for its clean and modern appearance. It was designed by Process Type Foundry in 2004.

The font was then altered slightly by Cuban Council in order to create the now-iconic logo design.

Alterations included:

• Straightening the A to meet with the F
• Widening the C
• Reconnecting the K

For detailed guidelines and to access the official logo, you can refer to Meta’s brand resource center, which provides comprehensive instructions on the use of their logos and trademarks.

YouTube Logo 2024 and Guidelines

The YouTube logo features the word “YouTube” in black, with the “Tube” part inside a red play button-shaped rectangle. It’s bold, iconic, and instantly recognizable, symbolizing its vibrant video-sharing platform.

Usage Guidelines for Youtube’s Logo

The logo is available in full color (red and black) and monochrome (black or white) versions. The full-color logo should be used on light backgrounds, while the white version is suitable for dark backgrounds.

Clear Space

A clear space must surround the logo, equal to or greater than the size of the triangle in the icon. This ensures that the logo remains distinct and impactful.

Sizing

The logo must be legible at all sizes. Specific minimum sizes are recommended for different contexts, such as digital and print.

Prohibited Uses

The logo should never be altered, distorted, or used in a sentence or phrase. It must not be displayed in a way that implies endorsement or partnership without permission.

Linking

Any YouTube logo used in applications must link back to YouTube content or a relevant YouTube component.

Youtube Monochrome logo

Brand Colors:

YouTube Red: #FF0000

YouTube Almost Black: #282828

YouTube White: #FFFFFF

These colors should be used to maintain consistency and brand recognition.

What Font Does Youtube Use?

YouTube Sans: This is the custom typeface created by YouTube in collaboration with design agencies, launched in 2017. It is used primarily in marketing materials and for high-impact headlines on services like YouTube TV.
Roboto: For video titles, descriptions, and comments, YouTube predominantly uses the Roboto font. This sans-serif typeface is known for its legibility and is also used across various Google services, including Android and Google Maps.

For youtube company icons for advertisement download here – visit the official YouTube brand resources page.

Instagram Logo 2024 and Guidelines

The Instagram logo is a modern, gradient icon featuring a simple camera outline. The vibrant gradient transitions from yellow and pink to purple and blue, reflecting the platform’s dynamic and creative community.

Usage Guidelines for Instagram’s Logo

When using the Instagram logo, always opt for the full-color glyph on a white background for the best visibility. Avoid altering the gradient, color scheme, or any part of the design. The logo should always be used as provided without modification.

Brand Colors

Instagram Gradient Colors: A blend of yellow (#FDCB5C), pink (#E1306C), purple (#C13584), and blue (#405DE6)

Instagram Black: #000000

Instagram White: #FFFFFF

These colors ensure the logo remains vibrant and recognizable across various media.

Clear Space

A minimum clear space must surround the logo, equal to the height of the letter “I” in “Instagram.” This ensures visibility and prevents clutter.

Minimum Size: 29 pixels

Prohibited Uses

• Do not alter, distort, or change the colors of the logo.
• Avoid using the logo in a way that implies partnership, sponsorship, or endorsement without permission.
• Do not use the logo in negative contexts or alongside other social media logos in a way that diminishes its prominence.

What Font Does Instagram Use?

Instagram utilizes “Instagram Sans,” a custom typeface that is clean, approachable, and designed to complement the brand’s visual style.

When using Instagram content or logos in media, proper attribution must be given to the Instagram community.

For uses in advertising or larger print formats, permission is required. Requests should include a mock-up of the intended use and must be submitted in English.

For more detailed guidelines, you can visit the official Instagram brand resources page.

TikTok Logo 2024 and Guidelines

The TikTok logo features a distinctive musical note design in a combination of cyan and red hues, set against a black or white background. The playful and energetic design reflects TikTok’s dynamic and creative community.

Usage Guidelines of the Tiktok’s Logo

When using the TikTok logo, always use the full-color version for the best impact. Make sure to keep the logo clear of any competing visuals or text to maintain its visibility. Avoid altering the logo’s colors, proportions, or orientation. Use the logo on solid backgrounds, preferably in white, black, or TikTok’s brand colors.

A minimum clear space must surround the logo, which should be equal to the height of the letter “T” in “TikTok.” This ensures that the logo remains distinct and easily recognizable.

Minimum Size: 30 pixels in height 

Do’s and Dont’s when using the TikTok Logo 

Brand Colors

TikTok Turquoise: #69C9D0

TikTok Red: #EE1D52

TikTok Black: #010101

TikTok White: #FFFFFF

These colors help maintain a consistent brand identity across various platforms.

Tiktok Font – What Font Does Tiktok Use?

TikTok uses a custom font: TikTok Sans
TikTok introduced its own custom font called TikTok Sans in May 2023. This font was designed to improve spacing, readability, and support for multiple languages on the platform

TikTok uses the “Tiktok sans” typeface, which is modern, clean, and versatile, ensuring readability and consistency across different media.

When using TikTok content or logos in media, proper attribution must be given to TikTok.

For more detailed guidelines, you can visit the official TikTok brand book and their core assets page.

Snapchat Logo 2024 and Guidelines

The Snapchat logo features a playful ghost icon, often referred to as the “Ghost logo,” set against a bright yellow background. The playful ghost represents the fun and ephemeral nature of the platform.

Usage Guidelines of Snapchat’s Logo

Always use the logo in its original form. The ghost should remain white with a black outline, and the background should be Snapchat Yellow. The logo should never be altered, distorted, or used in any color variations. 

Maintain a clear space around the Ghost logo, which should be at least equal to the height of the ghost itself. This ensures that the logo is easily recognizable and not crowded by other elements.

Prohibited Uses:

• Do not alter, rotate, or modify the Ghost logo in any way, including changing its colors or adding design elements.
• Avoid using the logo in contexts that could misrepresent Snapchat or imply an endorsement or partnership without permission.
• The Ghost logo should not be displayed larger than your own branding.

Brand Colors:

Snapchat Yellow: #FFFC00

Snapchat Black: #000000

Snapchat White: #FFFFFF

These colors help maintain Snapchat’s fun and distinctive brand identity.

What Font Does Snapchat Use?

Based on the official Snapchat brand guide, Snapchat uses the Graphik font family, which is modern, clean, and complements the playful nature of the brand.

When using the Ghost logo, it can be displayed next to your Snapchat username, and you may include a call to action, such as “Add us on Snapchat,” provided it is not used alongside other social media logos.

For more detailed guidelines, you can visit the official Snapchat brand guidelines page and download the Snapchat Brand Standards PDF.

X (Twitter) Logo 2024 and Guidelines

The X logo features a sleek, modern design with a simple “X” in black or white, depending on the background. It symbolizes the platform’s evolution from Twitter to X, reflecting a bold and versatile brand.

Usage Guidelines of Twitter/X Logo

The X logo should be used in its original form without alterations. Ensure the logo has sufficient clear space around it to avoid visual clutter. The logo can be used in black or white, depending on the background for optimal visibility. Avoid using old Twitter logos or symbols.

Updated brand asset resources can be downloaded on X’s brand toolkit page

Maintain a clear space around the logo that is at least 150% of the width of the logo itself. This helps to ensure visibility and impact.

Minimum Size: 16 pixels in height

Prohibited Uses

• Do not alter, rotate, or modify the logo in any way, including changing its colors or adding elements.
• Avoid using the logo in a manner that implies sponsorship, endorsement, or a false association with X.
• The logo should not be used in advertising or promotional materials without explicit permission.

Brand Colors:

X Black: #000000

X White: #FFFFFF

These colors maintain the brand’s modern and clean aesthetic.

What Font Does X Use?

X now uses the Monotype’s Special Alphabets 4, which is clean, professional, and versatile, ensuring legibility and consistency across different mediums.

Pinterest Logo 2024 and Guidelines

The Pinterest logo features a stylized “P” in white within a red circle. This clean, simple design is instantly recognizable and represents the platform’s focus on creativity and inspiration.

Usage Guidelines of Pinterest Logo

The logo should primarily be used in its official red color (#E60023) and white background. Variations in color or design are not permitted.

A minimum clear space must surround the logo, which should be at least equal to the height of the “P” in the logo. This ensures visibility and prevents clutter around the logo.

Minimum Size: 30 pixels in height

Prohibited Uses

• Do not alter, distort, or change the colors of the logo.
• Avoid using the logo in a way that implies endorsement, sponsorship, or a false association with other brands without permission.
• The logo should not be used in conjunction with other logos or brands in a way that diminishes its prominence.

Brand Colors:

Pinterest Red: #E60023

Pinterest White: #FFFFFF

These colors are essential to maintaining the brand’s vibrant and recognizable identity.

Pinterest Font: What Font Does Pinterest Use?

Pinterest primarily uses a custom typeface called Pinterest Sans for its branding and user interface. This font was designed to enhance the platform’s identity and ensure a consistent visual experience.

When using Pinterest content or logos in media, proper attribution must be given, including the user’s full name and Pinterest username.

For more detailed guidelines, you can visit the official Pinterest brand guidelines page.

Reddit Logo 2024 and Guidelines

The Reddit logo features the iconic Snoo, a smiling alien with an antenna, paired with the Reddit wordmark. This quirky and friendly design embodies the platform’s community-driven and playful spirit.

Usage Guidelines of Reddit Logo

When using the Reddit logo, always use the full-color version with the Snoo character and orange background. Variations may exist for different contexts, but the official colors and designs must always be maintained.

A minimum clear space must surround the logo, equal to the height of the Snoo character. This ensures that the logo is not crowded by other elements.

Minimum size: 24×24 pixels

Prohibited Uses

• Do not alter, distort, or change the colors of the logo.
• Avoid using the logo in contexts that imply endorsement, sponsorship, or a false association with other brands without permission.
• The logo should not be used in conjunction with other logos in a way that diminishes its prominence

Brand Colors:

Reddit Orange: #FF4500

Reddit Dark Mode Black: #1A1A1B

Reddit Light Mode White: #FFFFFF

These colors help keep the brand’s identity consistent and recognizable.

What Font Does Reddit Use?

Reddit uses its own Reddit Sans font family for its branding. This font is clean, modern, and easy to read, ensuring consistency across various platforms and devices.

When using Reddit content or logos in media, proper attribution must be given, including the user’s full name and Reddit username.

For more detailed guidelines, you can visit the official Reddit brand page and their brand assets page.

LinkedIn Logo 2024 and Guidelines

The LinkedIn logo features the word “LinkedIn” with the “in” part enclosed in a blue square. This design is simple and professional, reflecting LinkedIn’s focus on professional networking.

Usage Guidelines of LinkedIn Logo 

Always use the full-color logo for the best impact, maintaining the correct proportions and colors. Ensure there is enough clear space around the logo to keep it legible and distinct. Avoid altering, distorting, or using the logo in unauthorized colors or orientations.

Maintain a minimum clear space around the logo, which should be at least twice the width of the letter “i” in “LinkedIn.” This ensures the logo is not crowded by other elements.

Minimum Size: 0.25 inches (6.35 mm) in print or 21 pixels in height on screens

Linkedin Color Palette:

• LinkedIn Blue: #0077B5
• LinkedIn White: #FFFFFF
• LinkedIn Black: #000000

These colors ensure the brand’s professional and trustworthy appearance.

What Font Does LinkedIn Use?

LinkedIn uses the “Community” typeface, which is clean, professional, and ensures readability across different media.

When using LinkedIn content or logos, proper attribution must be given, including the user’s full name and LinkedIn username.

For more detailed guidelines, you can visit the official LinkedIn brand page and their brand assets download page.

Threads Logo 2024 and Guidelines

Official Logo:

The Threads logo is a modern design featuring an “@” symbol intertwined with the Threads name, often presented in black or white. This sleek design reflects its integration with Instagram and its focus on threaded conversations.

Usage Guidelines of Threads Logo 

Use the full-color logo on a solid background, preferably black or white. Ensure there is enough clear space around the logo to maintain its visibility and impact. Do not alter, distort, or use the logo in unauthorized colors or orientations.

The logo can be used in a lockup format that includes the icon alongside the word “Threads.” The sizing and spacing relationship between the icon and text should remain intact unless they are used separately.

Minimum Size: should be displayed at a size that ensures legibility

Brand Colors:

Threads Black: #000000

Threads White: #FFFFFF

These colors maintain the brand’s sleek and connected aesthetic.

What Font Does Threads Use?

Threads uses the same “Instagram Sans” typeface as Instagram, ensuring a cohesive and familiar look across both platforms.

For more detailed guidelines, you can visit the official Threads brand resources page and the Instagram brand resources page.

Basic Guidelines that Apply to Social Media Platforms

After reviewing the specific guidelines for each social media platform, it’s essential to highlight some common principles that apply across all networks when using their branded assets. Adhering to these guidelines will help maintain brand integrity and ensure compliance:

Use Approved Social Media Logo Assets: Always download and use the official logos and icons provided by each platform. Avoid creating your own versions.

Adhere to Color Specifications: Each platform has distinct colors. For example, X (formerly Twitter) Blue differs from LinkedIn Blue. Always use the exact colors specified.

Maintain Clear Space: Ensure a designated clear area around the logo, free from text or other logos, to enhance visibility.

Preserve Shape and Proportions: When resizing logos, maintain their original shape and proportions. Use the “Shift” key to avoid distortion, and do not reduce the logo below the minimum size specified.

Social Media Logo & Icon Placement: Use a call-to-action alongside individual icons (e.g., “Follow us on Instagram”) or display them side-by-side with a general call-to-action like “Follow us on social media.”

Focus on Your Brand: Your content should take precedence over social media logos, ensuring your brand message remains the focal point.

By adhering to these guidelines, you can effectively use social media logos and icons while respecting each platform’s branding and legal requirements.

Grow Your Brand with Expert Social Media Marketing in NJ

We hope you found this resource valuable for finding the social media logos and guidelines of the top social media platforms in 2024. 

If you’re looking to enhance your social media presence and effectively engage your audience, consider partnering with Adapting Social. As a full-service social media marketing agency in New Jersey, we specialize in social media marketing services designed to help businesses manage and grow your online presence.  

Our team of social media savvy professionals will work closely with you to create compelling content, manage your social media accounts, and implement strategies that not only enhance your brand visibility but also encourage community engagement.