In this era where everyone is an influencer, carving out a niche and establishing yourself as a thought leader does not happen by chance. It requires a strategic approach and maximizing all available tools you can use online. One powerful tool you might have overlooked is X (Twitter).
X, formerly Twitter, is not just a place to share your thoughts, rant, or to get the latest news. It is also a powerful platform for building your personal brand, if you know how to use it. Twitter (now X) advanced search is a gem in giving you insights to topics, influencers, trends and help you strategize and plan out your content all for FREE. Let us help you discover how to use this tool to its full potential.
How to Access (Twitter) X Advanced Search
Accessing X Advanced Search is simple. Visit X Home and key in what you want to search in the search panel then tap the 3 dots on the upper right to bring out the Advanced Search option. From here, an array of options awaits. Let’s look into some key features and how they can help your personal branding journey.
Keywords and phrases: This is the foundation. Here, you can enter keywords and phrases that represent your area of expertise. Think of yourself as a consultant – what terms would your ideal clients use to seek out someone like you? Include relevant hashtags in your search to further refine results.
Example: You’re a social media marketing expert. You could search for terms like “social media strategy,” “content marketing tips,” or “#SMMExpert.”
People: X allows you to filter your search by specific users. This is perfect for identifying influencers in your field. Search for thought leaders you admire, industry publications, or even potential collaborators. Following their conversations and engaging with their content can expose you to a wider audience.
Example: Search for influential marketing professionals like Gary Vaynerchuk or Seth Godin. See what topics they’re discussing and chime in with your own insights.
Engagements: Want to piggyback on conversations that are already blowing up? The “Engagements” filter is your golden ticket. Find topics with serious traction and jump in with your two cents.
Dates: Want to stay up-to-date on the latest trends? The date filter lets you search for tweets within a specific timeframe. This allows you to participate in current industry discussions and showcase your knowledge of emerging trends.
Example: A major marketing conference just ended. Search for relevant keywords related to the conference and filter by dates to see the latest post-event discussions.
How to Use X/Twitter Advanced Search to Build Your Personal Brand
Now that you’ve explored the features, let’s build a practical strategy with the X Advanced Search feature. Here are some ways to use X/Twitter advanced search to build your personal brand:
Monitor Brand Mentions
- Search for your name or brand name to see what people are saying about you.
- Set up alerts to get notified whenever your name is mentioned so you can engage with those conversations.
- Look for opportunities to provide value by answering questions or offering helpful information related to your expertise.
Identify Influencers
- Search for influential people in your industry using keywords, hashtags, and engagement filters.
- Look for accounts with a large following and high engagement rates on relevant topics.
- Engage with those influencers by sharing their content, commenting on their posts, and building relationships.
Join Relevant Conversations
- Search for keywords, hashtags, and phrases related to your brand and industry.
- Participate in those conversations by sharing your own insights, asking questions, and providing value.
- Position yourself as a thought leader and expert in your space.
Discover Content Ideas
- Search for popular content in your niche by looking for tweets with high engagement.
- Analyze what types of content resonate with your target audience.
- Use those insights to create your own content that provides a unique perspective or solves problems for your audience.
Analyze Competitors
- Search for your competitors’ brand names and usernames to see what they are posting about.
- Look for gaps in their content or areas where you can differentiate yourself.
- Identify opportunities to outshine your competition by providing more value to your audience.
Identify Potential Customers
Search for people expressing interest in your products or services. Look for keywords like “need” or “want” along with your relevant terms.
Example search: “need” “social media manager” OR “want” “social media manager”
Analyze Campaigns
Track the performance of your own campaigns by searching for specific hashtags or keywords. Look at engagement metrics to gauge their success.
Example search: #MyBrandCampaign min_retweets:100 min_faves:200
The key is to use advanced search to listen to your audience, engage with them authentically, and provide value consistently. Over time, this will help you build trust, authority and visibility for your personal brand on X.
Beyond the Advanced Search on X
X Advanced Search is a powerful tool, but it’s only one element of your personal branding strategy. Pair it with consistently creating high-quality content, actively engaging with your audience, and maintaining a professional online presence.
Remember, building a strong personal brand takes time and dedication. By utilizing X Advanced Search and consistently implementing your strategy, you can transform yourself into a recognized thought leader within your niche. So, go ahead try it out and don’t be afraid to put yourself out there!
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