6 Female Leaders That Have Changed Business Throughout History

Throughout history, women have contributed to the revolutionary progression of business; but, it wasn’t easy! To be able to contribute decades ago, women had to break laws, shock culture and act as trailblazers as they fought for equality; from finding a voice to using it to change the World. Eliza Pinckney (1722-1793) We can thank […]

Voice Searches and Your Website: What You Need to Know

The importance of taking advantage of voice searches. Remember watching the original “Iron Man” movie when Tony Stark could talk to his computer and the machine would give an answer? That is the world we live in now. Siri, Amazon Echo, and Cortana are all voice-based options on phones and other smart devices that allow […]

The Importance of Social Media

5-7 years ago only major corporations had the technology to reach and communicate with their target audiences. In today’s world, Social Media platforms like Facebook provide small businesses with the opportunity to communicate directly with the customer. Engagement Positive engagement with the customer base can really lead to an improved reputation. Social allows brands and […]

16 Entrepreneurial Books that Will Lead You Toward Success

As Harry Truman once said, “Not all readers are leaders, but all leaders are readers”. As an entrepreneur, it is vital that you are constantly seeking resources to learn from, whether this be through mentors, online resources, or the traditional route… reading! It’s not a secret that entrepreneurs have to be strategic with their time. […]

12 Tips to Increase Your Social Media Engagement

Do you often wonder how you can increase your social media engagement? Don’t worry, we’ve all been there. Today, more than 500 million Instagram accounts are active daily, so how can you make your brand stand out? Thankfully, Adapting Social is here to save the day and provide a roadmap to social media success using our 12 insider tips to increase your social media engagement!

How to Build Effective and Long-Lasting Client Relationships

Marketing isn’t everything. As ironic as that may seem coming from a marketing agency, it is the truth. Having strategies for getting new clients is extremely necessary. However, where a lot of businesses have dropped the ball, is they don’t know how to retain their current clients. Client retention is almost as necessary, if not […]

Twitter’s Attempt to Make a COMEBACK

Finally, Twitter felt the heat from their intense competition of Tik Tok and Instagram, and decided to do something about it.

In Twitter’s latest attempt to retain their status in the social media world, they have added new features to potentially boost engagement and virality in posts/ads.

3 Ways to Increase Brand Trust on Social Media in 2022

It seems like today algorithms are constantly changing through Instagram, Facebook, Tik-Tok, YouTube and all the social platforms. There is no doubt that this is the case. We find ourselves constantly chasing the algorithm finding the newest way to gain audience attention while staying on brand with the niche that we are part of. How […]

What Does Elon Musk Buying Twitter Mean for Brands?

What happens when the World’s wealthiest individual purchases an influential social media site, used by over 300 million people and 83% of the world’s leaders? The Advertising World takes notice. Elon Musk— co-founder of Paypal, aerospace company, SpaceX and investor and CEO of electric car manufacturer, Tesla— made an unsolicited and unprecedented bid to buy […]