3 Ways to Increase Brand Trust on Social Media in 2022

It seems like today algorithms are constantly changing through Instagram, Facebook, Tik-Tok, YouTube and all the social platforms. There is no doubt that this is the case. We find ourselves constantly chasing the algorithm finding the newest way to gain audience attention while staying on brand with the niche that we are part of. How […]

What Does Elon Musk Buying Twitter Mean for Brands?

What happens when the World’s wealthiest individual purchases an influential social media site, used by over 300 million people and 83% of the world’s leaders? The Advertising World takes notice. Elon Musk— co-founder of Paypal, aerospace company, SpaceX and investor and CEO of electric car manufacturer, Tesla— made an unsolicited and unprecedented bid to buy […]

Gladiator Trip: Joey Visits Boulder, Colorado

Location: Boulder, Colorado Length of Trip: 8 Days Landmarks: Rocky Mountain National Park, Dushanbe Teahouse, Red Rock Amphitheater, The Wild Animal Sanctuary, Boulder Falls, Pearl Street, The Flat Irons. Visiting Boulder, Colorado was a trip that 2019 Gladiator of the Year, Joey, had been dreaming of taking for a long time! With the award of […]

Gladiator Trip: Caitlin’s Ireland Adventure

Location: Ireland (Dublin, Cork, Kinsale, Galway, Sligo, Leitrim) Length of Trip: 10 Days Landmarks: Blarney Stone, Trinity College, St. Patrick’s Cathedral, Guinness Factory, Jameson Distillery, Cliffs of Moher, Grandmother’s childhood house (That’s a Landmark in our book). Caitlin Morris is the Web Department Manager at Adapting Social. Starting her AS journey in 2016 as a […]

3 Reasons Your Current SEO Strategy is Failing

Imagine traveling to a new town, you’re walking down the main street enjoying the many shops greeting you before going home. Then you find out that the local hotspots are just off of main street, but you never got a chance to see them as they were just one block over from where you were. […]

7 Q’s Your Website Visitors Need Answered Within 10-Seconds

A website typically has 10-20 seconds to capture the user’s attention before they quickly hit the back button to return to the many other websites their search query triggered results for. In those quick 10-seconds, consumers are subconsciously searching for the answers to 7 questions. 7 important questions whose answers can make or break their […]

4 Reasons Your Website Sucks

New year, new website. If you’re reading this blog, your website could probably use a complete overhaul. Or you’ve come to this page because you haven’t been getting clicks, or haven’t made any sales, and you just can’t put your finger on what’s wrong. However, as a website owner, it can be difficult to assess […]

8 Social Trends Predicted for 2022

Long are the days where most people just “spend a good chunk of time” on social media. Let’s be real: Social media has found a way to integrate into our lives. Whether you’d like to admit it or not, we know that social media has become so ingrained in daily routines so much so that […]

Top Google Search Trends of 2021

Another year has come and gone, and algorithm changes, search behaviors and unusual keywords along with it. Google’s mini-site on Search Trends showcases searches and news event data that can be sorted by region, allowing users to specifically learn what was trending in their part of the World. As you navigate through the listings, you’ll […]

Your Feedback Isn’t Helping Your Employees Grow

With employees leaving at alarming rates, a line heard over and over again is that it’s easier to talk to a headhunter about their career than their own manager. Harvard Business Review reports a feedback campaign done by a 2,000 person IT division of an investment bank where they spent more than $1Million with a […]