OUR WORK
The Challenge.
Comprehensive medicine can be a competitive industry, especially on search engines. It can also be challenging to advertise some of the treatments offered due to Google Ad policies and regulations. At times, ads can be disapproved or limited. Organic search doesn’t have the same regulations, but is quickly changing.
Our Approach.
Our team built Google Ad Campaigns catered to various parts of the body, pain experienced and by treatment. This allowed us to identify the search terms in the early phases of a patient’s research to later drive them to book an appointment. By focusing on these types of search terms, we can lower CPC, reduce ad risk and increase clicks. From an organic perspective, our strategy focused on creating content surrounding consumer’s most popular questions or curiosities. By publishing content that directly answered such, we were able to establish authority & trust within our local region.
The Outcome.
Over a 90 day window, there was an 11% increase in website traffic, as well as, improvement to the average search ranking which moved to Page 1. Clicks from Google Ads increased 148%, shifting “Paid Search” into the #1 Acquisition Channel for site traffic. Conversions also increased by 60% within that time frame.
When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.
