Think about your experience walking into a liquor store. You’re faced with an overwhelming amount of various brands and bottles; some are well-known and others you may have never heard of before. In a competitive product market, standing out on the shelf can make or break sales.
RocaBella creates a variety of flavorful spirits with a mission to give back to fallen first responder families by donating a significant portion of their profits. Starting with their signature drink, Coconut Mango Pineapple Vodka, the brand has expanded to include bottled cocktails, whiskey and more.
To bridge brand awareness between social media and the liquor store experience. The more familiar a consumer is with a brand, the more likely they are to spot it in a busy store and purchase it. Our team created sleek product labels with pops of color to help catch the consumer’s eye. Each product has a sketched picture of the flavor to help tie a quicker subconscious connection to what to expect. Social media content was created and distributed showcasing real people with the product in local recognizable areas.
Facebook likes quickly increased by 110% in a 12-month period, followed by Instagram followers that increased by 112% in the same scope of time. With over 1,000 new followers/likes on each platform, RocaBella was able to expand their audience, and create more touchpoints with their target consumer and this awareness allowed them to enter new liquor stores throughout the state, as well as, offer their product directly to consumers online.
When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.