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Eat Clean Bro

Leveraging Influencer Retargeting

Leveraging Influencer Retargeting for Increased Sales

The Power of

STRATEGIC

Social Media Advertising

Campaign Strategy

Adapting Social developed a strategic retargeting campaign tailored to Eat Clean Bro’s target audience. Leveraging the popularity of mixed martial arts fighter Frankie Edgar, we created a compelling campaign that resonated with potential customers.

Campaign Execution

The campaign was placed on Facebook and Instagram, targeting users who had previously interacted with Eat Clean Bro’s content or visited their website. The ads prominently featured Frankie Edgar, accompanied by persuasive messaging and two alternating promos offering 15% off 8+ meals or 20% off $150+ purchase.

Campaign Results

The Frankie Edgar retargeting campaign exceeded expectations, delivering exceptional results:
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Return on Ad Spend (ROAS):

The campaign resulted in a remarkable 43.84x ROAS.

$ 0
Ad Spend

Total ad spend for this campaign came to $1,891.99.

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Total Revenue

The campaign generated $82,941.18 in total revenue.

Key Takeaways

Reflecting on the campaign strategy and performance, a few takeaways can be applied to social campaign strategies across various industries to help achieve similar results:

  • Targeted Retargeting: Re-engaging with the target audience through personalized ads is a powerful strategy for driving conversions.
  • Influencer Partnerships: Collaborating with a relevant influencer can significantly amplify brand reach and credibility.
  • Compelling Messaging: Strong messaging that highlights the unique benefits of the product or service is essential for engaging the audience.
  • Strategic Promotions: Offering targeted promotions can incentivize purchases and boost sales.

Conclusion

The Frankie Edgar retargeting campaign for Eat Clean Bro is a prime example of the power of strategic social media advertising. By leveraging targeted retargeting, influencer partnerships, and compelling messaging, Adapting Social was able to drive an increase in revenue for Eat Clean Bro, exceeding their campaign goals and delivering a significant return on investment.

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