OUR WORK

Eat Clean Bro

Leveraging Targeted Audiences

29x ROAS by Advertising the "Right" Offer

The Power of

STRATEGIC

Social Media Advertising

Campaign Goal

Drive sales and increase brand awareness during the traditionally slower summer months, with a particular focus on the 4th of July holiday.

Campaign Strategy

Adapting Social developed a targeted advertising campaign designed to capture the attention of potential customers during the 4th of July holiday. By offering a compelling promotion of 40% off orders of $150 or more, the campaign aimed to incentivize purchases and boost sales.

Campaign Execution

The campaign was executed on Facebook and Instagram, and targeted a specific audience segment identified as likely to be interested in Eat Clean Bro’s meal prep service. The ads featured visually appealing imagery and messaging that highlighted the 4th of July promotion and the benefits of choosing Eat Clean Bro for healthy, convenient meals.

Campaign Results

The 4th of July campaign exceeded expectations, delivering impressive results:

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Return on Ad Spend (ROAS):

A remarkable 29.999 ROAS, demonstrating the campaign’s efficiency and effectiveness.

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Ad Spend

The campaign was executed with a limited budget of $699.75.

$ 0
Total Revenue

The campaign generated $20,987.52 in total revenue.

Key Takeaways

Reflecting on these key takeaways, businesses can implement similar strategies to drive sales during seasonal events using:

  • Timely Promotions: Offering limited-time promotions aligned with holidays or seasonal events can be highly effective in driving sales.
  • Targeted Advertising: Identifying and targeting specific audience segments can maximize campaign effectiveness and ROI.
  • Compelling Offers: Creating irresistible offers that provide significant value to customers can incentivize purchases and boost sales.

Conclusion

The 4th of July campaign for Eat Clean Bro is a testament to the power of strategic social media advertising. By leveraging targeted advertising, compelling offers, and a deep understanding of the target audience, Adapting Social was able to drive exceptional results for Eat Clean Bro, even during a traditionally slower sales period.
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