Hundreds of Followers Gained Organically for GGL

OUR WORK

GGL

Increasing Instagram Growth

The Challenge

GGL, a prominent law firm, sought to expand its social media presence and build brand awareness on Instagram. As a proud partner for Rutgers Athletics, there was a strong opportunity to leverage RU content and fans. However, with a starting follower base of 1,338 in August 2024, organic growth needed a significant boost.

The Solution

Our team at Adapting Social created a strategic organic growth plan for GGL’s Instagram channel. The strategy focused on two key elements:

  • Content Diversification: While Rutgers content initially proved successful, Adapting Social recognized the need to incorporate GGL-specific content alongside it. This diversification ensured the audience continued to engage while building brand recognition for GGL.
  • Engaging Content Strategy: The focus shifted towards highly engaging content formats, particularly Reels – a powerful tool for audience growth and leveraged it effectively.

The Results

The implemented strategy yielded remarkable results for GGL:

  • Follower Growth: From August to present (November 2024), GGL experienced an impressive 8% increase in followers, reaching 1,653 (315 new followers).
  • Engagement Surge: Engagement skyrocketed by a staggering 356% since August, indicating a highly interested and interactive audience.
  • Increased Visibility: Profile visits increased by 362%, while reach soared by a phenomenal 643%.

Engagement Boosters

Marketing strategies beyond content creation to further amplify engagement:

  • In-Person Activation: Swag giveaways at games encouraged social media participation.
  • Sweepstakes: Exciting giveaways, promoted on social media, increased interaction and reach.
  • User-Generated Content: Encouraging winners and fans to post content tagging GGL fostered a sense of community.
  • Collaboration: Working directly with Rutgers on co-created content further strengthened audience engagement.

 

By implementing a strategic content plan focused on audience engagement and Reels, Adapting Social successfully boosted GGL’s Instagram presence. The significant increase in followers, engagement, reach, and profile visits demonstrates the agency’s expertise in organic social media growth. This case study serves as a testament to the power of strategic content creation and audience interaction in building a strong brand presence on Instagram.

Key Content Drivers

The success of the campaign can be attributed to several key content strategies:

High-Performing Rutgers Reels: Adapting Social identified a strong connection between GGL’s audience and Rutgers content. Examples include:

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