OUR WORK
Richard Lucas Subaru
Increasing Organic Traffic
Increasing Organic Traffic
STRATEGIC
The Client
Richard Lucas Subaru, a prominent figure in the automotive industry, faced a significant challenge: breaking through the noise of saturated online directories and third-party platforms. To address this, Adapting Social implemented a strategic approach focusing on conversational search intent and long-tail keywords. This innovative strategy resulted in a remarkable 418% increase in organic traffic year-over-year.
The Challenge
Adapting Social’s Approach
Keyword Research: Our team conducted in-depth keyword research to identify long-tail keywords and phrases that reflected real-world search queries.
User Persona Development: We created detailed user personas to understand the needs, preferences, and pain points of the target audience.
Content Strategy: We developed a comprehensive content strategy that aligned with the identified keywords and user personas.
High-Quality Content: We produced high-quality, informative blog posts that addressed common automotive questions and concerns.
SEO Optimization: Each blog post was optimized for search engines, incorporating relevant keywords, meta descriptions, and header tags.
Visual Content: We integrated visually appealing elements, such as infographics and videos, to enhance user engagement.
Technical SEO
Website Audit: We conducted a thorough technical SEO audit to identify and rectify any on-site issues that might be hindering organic visibility.
Page Speed Optimization: We optimized page load speed to improve user experience and search engine rankings.
Mobile Optimization: We ensured the website was mobile-friendly to cater to the growing number of mobile users.
The Results
The implementation of this strategic approach yielded impressive results:
Conclusion
By understanding the nuances of conversational search intent and leveraging long-tail keywords, Adapting Social was able to help Richard Lucas overcome the challenges of a saturated market. This case study demonstrates the power of a strategic approach to SEO and content marketing, which can drive significant growth and visibility for businesses in any industry.
When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.
As a full-service digital marketing agency backed by 25+ years of experience, we’ve increased revenue, search engine visibility, website traffic, brand identity, and social media following for thousands of businesses.
