OUR WORK
The Challenge.
Organic Search in a variety of geographic areas tends to prove difficulty as each location has its own competitive market. For a business with a multitude of locations across the country, this can be a lot to stay on top of if you are not familiar with search engines.
Our Approach.
We approach each location as if it was its own business, with its own strategy. Looking at each location, our team determined the popular search language used in various regions and applied that language to the SEO Titles and Descriptions. We also used search listening tools to understand the most popular consumer curiosities to then build quality content surrounding that question or topic. As algorithms and consumer behavior change, our strategy shifts to adapt with daily optimizations made to enhance and maintain search visibility.
The Outcome.
Conversions from Organic Search increased 45% in a 60 day period, bringing 456 form submissions. Additionally, clicks from search engines increased 10%, bringing over 7,000 users from search engines to the website, as well as a 4% increase in average position and 13% increase in CTR – helping to increase visibility.
When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.
