Understanding Google’s Updated Search Quality Rating Guidelines

search engine optimization

Have you heard the news? Google recently released an update to its search quality rating guidelines. As a digital marketing agency, it is important to stay up-to-date on the latest news surrounding SEO and Google’s algorithm updates so that we can help to educate our past, current and future clients. That’s why we are here […]

4 Terrible Ways to Start a Sales Email

As a Chief Marketing Officer, I get a lot of sales emails… I mean, A TON. Mostly unsolicited, cold sales outreaches. And, WOW – there are so many terrible ways to start a sales email.  One thing about working in marketing is that every marketing asset I see or pass gets quickly analyzed. I have […]

How Email Marketing is Changing in 2023

email marketing 2023

Are you using email marketing to maximize your database and increase conversion rates? Many companies have underutilized their client databases. Either they just gather information and do nothing with it OR they send communication to their database but are not getting any response or reactions back. This does not mean that email marketing is irrelevant, […]

Consumer Behavior is Changing…Is Your Brand Ready?

consumer behavior shift

Have you found yourself wondering why sales are slowing when all the usually effective marketing strategies are still in place? As 2022 is nearing an end, we’re taking a look at market conditions to discover what’s coming in terms of consumer behavior and how you can be ahead of the game in 2023! Read on […]

2023 Marketing Trends: What’s In and What’s Out?

marketing trends agency

Are you starting to plan for 2023? Before you get too far, you may want to consider what trends and platforms will no longer be effective in the next 12-18 months. Tuning in to the renowned AdWorld Conference, our team got the download on the latest consumer behavior stats and trends. Get ready to hear […]

How to Turn Cold Calls into Warm Leads

sales tips - turn colds calls to warm leads

How many times have you made a cold call that went nowhere? Most likely, you hung up the phone feeling discouraged and wondering what you did wrong. But what if we told you there was a way to turn those cold calls into warm leads?  It may seem like a daunting task, but with the […]

4 SEO Strategies Every Real Estate Agent Needs to Know

Remote work in coffee shop

A real estate agent’s worst nightmare is trying to sell a listing that sits for ages on the market just collecting dust. One way to avoid this horror movie scenario is to optimize your SEO tactics. According to the National Association of Realtors, 95% of homebuyers searched online to find their homes in 2021. This […]

Voice Searches and Your Website: What You Need to Know

The importance of taking advantage of voice searches. Remember watching the original “Iron Man” movie when Tony Stark could talk to his computer and the machine would give an answer? That is the world we live in now. Siri, Amazon Echo, and Cortana are all voice-based options on phones and other smart devices that allow […]

3 Ways to Increase Brand Trust on Social Media in 2022

It seems like today algorithms are constantly changing through Instagram, Facebook, Tik-Tok, YouTube and all the social platforms. There is no doubt that this is the case. We find ourselves constantly chasing the algorithm finding the newest way to gain audience attention while staying on brand with the niche that we are part of. How […]

3 Reasons Your Current SEO Strategy is Failing

Imagine traveling to a new town, you’re walking down the main street enjoying the many shops greeting you before going home. Then you find out that the local hotspots are just off of main street, but you never got a chance to see them as they were just one block over from where you were. […]