What Does Elon Musk Buying Twitter Mean for Brands?

What happens when the World’s wealthiest individual purchases an influential social media site, used by over 300 million people and 83% of the world’s leaders? The Advertising World takes notice. Elon Musk— co-founder of Paypal, aerospace company, SpaceX and investor and CEO of electric car manufacturer, Tesla— made an unsolicited and unprecedented bid to buy […]

8 Social Trends Predicted for 2022

Long are the days where most people just “spend a good chunk of time” on social media. Let’s be real: Social media has found a way to integrate into our lives. Whether you’d like to admit it or not, we know that social media has become so ingrained in daily routines so much so that […]

Top Google Search Trends of 2021

Another year has come and gone, and algorithm changes, search behaviors and unusual keywords along with it. Google’s mini-site on Search Trends showcases searches and news event data that can be sorted by region, allowing users to specifically learn what was trending in their part of the World. As you navigate through the listings, you’ll […]

Facebook Introduces ‘Reels’

Well, well, well – Welcome to the “Reels” family, Facebook! We’ve already seen Instagram reels become a close competitor for the popular short-form video platform, TikTok – but Facebook has decided to join the game just days after TikTok shared that it had reached a billion active users. With a 250 Million+ US audience, Facebook […]

6 Social Media Predictions for 2021

And, just like that, we are preparing small business marketing strategies for 2021! Has anyone else blinked, and the entire year just passed by? While not everything may have gone as planned this year, we did takeaway some insights & trends that will help your business propel in the New year. #1: Socially Conscious Audiences […]

Friday the 13th’s Affect on Business

Toward the end of the year, if you asked a business owner for factors that impact their revenue, Friday the 13th probably wouldn’t be one to come to mind when considering all the recent and upcoming events taking place; such as COVID-19, Small Business Saturday and the Holiday Season. Whether you believe in superstitions or […]

Is Apple’s New Privacy Feature Going to Change The Way Businesses Advertise?

Consumers have often wondered how it’s possible that something they were talking about, browsing through or recently liked is now being advertised to them. Coincidentally, as I’m pulling information from online resources regarding this very topic, I scroll down to see the exact products in the exact colors that I was interested in just last […]

Major Brands Support Social Distancing With Logo Tweaks

It’s not unusual to see companies adapt their logo to life events to stay relevant on all fronts. From changing their trademarks, to advertising their new logo designs, brands are constantly looking for ways to be in the spotlight and relate to their customers. The practice of event-specific logo tweaking is relatively common, and for […]

The Importance of Adapting to Changing Technology

Why you need to be agile in order to gain an edge on the competition. Routine is a comfort for many employees. Get in on time, take care of business, and be out the door just in time for dinner and drinks. It’s a nice life but one that is doomed to fall behind the […]

The Ideal Time To Post on Social Media

High-quality social media posts are crucial to growing your business’ digital presence. Posting at the right time can give your content the boost it needs to get in front of the largest audience. So you just finished making a KILLER post for your small business’ social media profiles. You hit post, excited to see how […]