OUR WORK
Brownstone Pancake Factory
Services Provided: Media + Social Media Management
Services Provided: Media + Social Media Management
Campaign Goal
Viral views in 30 days
The key to creating viral views is to make sure your content is relevant, authentic and on-trend. Luckily, when we partnered with Brownstone Pancake Factory to create viral views their team was ready to get involved and set the tone for what their personality is shown as – welcoming + extravagant.
Brownstone Pancake Factory is a multi-location restaurant located across New Jersey. They’re known for their whimsical dishes, shakes and unique atmosphere. With a desire to grow their social presence, Brownstone partnered with Adapting Social to elevate their content + reach the right audiences.
In a 30 day period, our teams collaborated on filming segments with the goal of creating viral moments. Our strategy was to focus on moments that others can relate to. For example, everyone knows that nervous feeling that comes over when your boss is watching every thing you do. Branching off that concept, a video showing silly mistakes when the owner is watching gained half a million views pretty quickly.
We also know that videos of dishes + recipes are LOVED across social platforms by foodies. So content showing how the dishes are made, paired with trending audio gets Brownstone the right views, from the right audience! Their Nutella Pumpkin Cheesecake video got over 30,000 views in under 24 hours.
Creating a consistent flow of visually appealing and relevant content on social media has proven to be successful for food + beverage brands. Adding personality to the page helps consumers connect with brands emotionally, which helps boost overall brand recall.
When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.
As a full-service digital marketing agency backed by 25+ years of experience, we’ve increased revenue, search engine visibility, website traffic, brand identity, and social media following for thousands of businesses.
