Kleins Fish Market

The Klein history in the fish industry began in 1924. Ollie Klein Sr., peddled fish from his truck through Asbury Park, Ocean Grove and the Neptune area. In 1928, he opened Klein’s Fresh Air Fish Market in a rented store along Fifth Avenue at the Old Captain Kidd’s Landing in Belmar. A few months later, he purchased property at 708 River Rd. and opened Klein’s Fish Market at its current location in 1929.

The Challenge.

This year, Instagram’s algorithm, as well as user behavior on the platform, have shifted in favor of Instagram Reels. Busy businesses are struggling to find the time to create frequent video content. Klein’s Fish Market is a Jersey Shore hotspot offering incredible food, drinks and views for both locals and tourists. Moving into their busy season (Summer), they often partner with Adapting Social to take over their social media presence so they can focus on their business.

Our Approach.

Keeping in mind Instagram reach tends to be drawn to reels, we adapted our social media strategy to push out more engaging content to continue to expand our following. This included the use of photos and videos paired with trending audio clips our target audience would relate to.

The Result.

In the first month of deploying this strategy, Klein’s saw a 138 follower increase on Instagram with Reels reaching upwards of 5,000+ views. In a three month timeframe, we saw a total of 359 new followers.

Creating a 360˚ experience.

When you work with Adapting Social you have a group of dedicated experts behind you every step of the way. But we need your help in the process. With your contribution to this partnership, we become a full, 360-degree partner with you and your business, driving results and ROI.

Marketing Experts 100%

Graphic Designers 100%

Web Designers 100%

Your Contribution 60%

Kleins Fish Market

Creating a 360˚ experience.

KLEINS FISH MARKET

WELL INSPIRED TRAVELS

ENRICO MELIO

ACE SCREWS

ROCABELLA

STACEY FROELICH

KAMOTI

BARN AT THE MEADOW

LIFE LIKE JAKE

GO BIG ROCK

© 2025 | All Rights Reserved.

© 2025 | All Rights Reserved.

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