Maximizing your Reach Locally on Google

Stand out amongst the rest of your local competition on Google.

How much of your business is dependent on having strong ties to local consumers? Even if you represent a nationwide franchise, getting your name out there amongst your competition is essential. This is exactly why you need to be able to be one of the top results when searched for on Google. When people search for a service or type of business online, the first results are local organizations. An example of this would be a consumer searching for a local restaurant; those closest to them are going to be the first results. When consumers obtain this information, they are going to be looking for two things: a phone number and an address. Most of the time, this search ends with a potential customer deciding to give your product or service a try or moving on to a different company. With an eye-catching and useful website that allows you to validate your credibility, that potential customer will be more inclined to utilize your business. Since most searches are done on a smartphone or other mobile device, a site needs to be easy to navigate, simply understood and paints your brand in its best light. Since a website is your online storefront, it is essential that yours become a true asset to your operation.

It is more important now than ever to legitimize your digital footprint, no matter what you do. Our tenacious family at Adapting Social will go through all of the necessary steps to ensure that your business gains the competitive edge you need to thrive. It doesn’t matter if you’ve been in your area for 1 year or 100 years, we want you to be found on Google and benefiting from being easily located. We have helped small businesses grow and flourish online and know exactly what it takes to be one of those top results. If you aren’t ranking high on Google, you are missing out. The world is changing and we want you to know exactly what it takes to stay competitive. Our elite team of marketers goes through rigorous training and research to ensure that they know what must be completed in order to boost your ranking on the world’s most popular search engine.

Optimize Your Website

It doesn’t matter if your business has lines around the block every day or has been having a slow few months, you need to optimize the immediate area surrounding your property. The days of consumers driving miles to obtain a product or service are over. Online retailers like Amazon can deliver nearly anything a consumer would want to their door within 3 days. This is why your business needs to be a top result on Google. Consumers want to move quickly while making a transaction and aren’t going to spend hours trying to find you. If you search for the best Chinese restaurant in your town, how long do you search for? We are going to guess no more than 2 minutes at most, assuming you don’t already have one in mind when you search. Optimizing your website for Google is not an option, it is a necessity.

Have a mobile friendly site

When was the last time a phone was just a phone? Phones aren’t just used for calls anymore; now they are used to watch movies, listen to music, and most importantly, search on Google. This is why it is absolutely essential that you have a website that is mobile friendly. We’ve all visited a site on our phones before only to find it impossible to view and decide to move on to a different one. Your website will make or break a consumer’s decision to use your small business, so you need a site that can be easily looked at on an iPhone.

Clearly Show Information

76% of consumers that search for a local business are looking for a phone number to call while another 50% are looking for an address. Are both easy to find online for your business? If it’s something that requires more than just a quick search on Google, you have failed. This is exactly what most consumers are looking for when they search up information any business no matter how large. When they discover one or both of these, it almost always leads to an in-store visit. By clearly showing information, you will maximize your capabilities on Google.

Local support makes or breaks most businesses, which is why it is so important that you get the most out of your reach locally on Google. Our family will not rest until your site and the search results of your business are ideal for success. Our experts are standing by and ready to take your online presence to the next level. We take great pride in helping small businesses grow and we are incredibly passionate about what we do. We promise that together your business will grow, so call us today.

Adapting Social

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